According to Advertidsing Age Sean “Diddy” Combs whose teamed up with Diageo to manage and promote Ciroc vodka, has been in talks with Guinness and Red Stripe beer.
It’s not clear if or when a beer deal will be struck, but it’s thought to most likely involve a U.S. multicultural initiative on the brands, and not the sort of broad, general-market role Mr. Combs has played on Ciroc.
BBDO is global agency of record for Guinness and Red Stripe, and that status presumably would not be affected by a local collaboration with Mr. Combs. A BBDO spokesman declined to comment, and referred a call to a Diageo spokesperson, who said the company doesn’t comment on rumors and speculation.
Insiders from WoooHa.com say ” Diddy and team are currently focusing on the new mens and boys line first with the challenge of keeping ENYCE’s trademark style but with some new Diddy style as well. Purpose is for ENYCE to become another brand extension of Sean Combs, Co. which is Diddy’s official apparel company name but maintain a distinct style separate from Sean John.” New logo of the brand is below.
Clothing, music vodka, fragrance, now beer. He really is “Black Buffet” isn’t he?